Friday, February 19, 2010

Using Social Media to gain bids at our auction

So this week my account team met with our clients to verify our plans for the Celebrity Auction we will be hosting for them in April. Among the ideas to come up were that as the items are received by Zebra, we post the photos online for people to see prior to the event. This idea was immediately agreed upon, and from it came another one. On top of posting the photos, we need to find a way to allow people to place bids online beforehand. That way, on the night of the auction, if no one bids higher than the online bidder our item will at least be sold to someone.

Though this seems to be a brilliant idea, no one on our team has any idea how to go about such a thing. I am sure it is simple and will not take much time, but if anyone knows how, please let us know. One idea is to somehow utilize Facebook for this task, and maybe my social media course can help our team out with this dilemma. If you know any better ways to go about this, by all means share your thoughts. In fact, I welcome new ideas.

1 comment:

  1. I feel like you could definitely use Twitter for it. Many different companies have contests on twitter... the people can do an @ mention for the bit, and then if they win do a direct message to get their info. If you decide to do this, I'd say start up your account asap so you start to gain followers.

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